Marketing online begins with content marketing...but What is Content Marketing?
Content marketing is a targeted marketing strategy that involves creating insightful, engaging and interesting written content with the aim of creating customer loyalty and increasing opportunities for future business. An effective content marketing strategy will help a business engage with its customers, leaving them better informed and interested to find out more.
Content marketing can include a variety of tactics including:
Content marketing is not a direct sales tactic, but rather a two-way communication medium between a business and its target audience. Like public relations and social media, content marketing is not directly designed to sell a product/service; however, it can have significant effect on brand awareness and can be highly effective at positioning a company as an expert in their field.
As I'm sure you know, these activities cannot be directly linked to an increase in sales, but they can significantly decrease the length of the sales cycle, making it a highly effective marketing medium -- especially for start-ups and companies working in a highly competitive market with high supply.
By improving the public's understanding of who a company is and the product/service it offers, content marketing is a fantastic way to increase a company's credibility and brand recognition without the significant costs ass
Content marketing is a targeted marketing strategy that involves creating insightful, engaging and interesting written content with the aim of creating customer loyalty and increasing opportunities for future business. An effective content marketing strategy will help a business engage with its customers, leaving them better informed and interested to find out more.
Content marketing can include a variety of tactics including:
- Thought leadership articles published in high-profile publications
- Blogging
- e-Books
- Webinars
- Among many others...
Content marketing is not a direct sales tactic, but rather a two-way communication medium between a business and its target audience. Like public relations and social media, content marketing is not directly designed to sell a product/service; however, it can have significant effect on brand awareness and can be highly effective at positioning a company as an expert in their field.
As I'm sure you know, these activities cannot be directly linked to an increase in sales, but they can significantly decrease the length of the sales cycle, making it a highly effective marketing medium -- especially for start-ups and companies working in a highly competitive market with high supply.
By improving the public's understanding of who a company is and the product/service it offers, content marketing is a fantastic way to increase a company's credibility and brand recognition without the significant costs ass
